Your Guide to an Informational Interview with a C-Suite Executive

informationalinterviewAn informational interview is a great way to learn more about an industry or company you may want to join. It’s also a natural way to form genuine connections with leaders in your field.

The first step of an informational interview is asking for the interview. Making the initial ask can be nerve-wracking, but your mindset can make all the difference in your approach. Remember, you’re not an inconvenience. Being a life-long learner is a beautiful quality. For professionals, an informational interview is the equivalent of an investigative journalist consulting an expert for their latest article.

Many CXOs and company leaders love to share their expertise and would be honored to connect with an inquisitive mind. After all, everyone likes to be reminded that they’re important. Seeking an informational interview sets you up for success while giving industry experts the opportunity to share their stories and knowledge. It’s a win-win!

To ask for the interview, send a friendly, concise message indicating that you’d like to chat about their professional experience. It doesn’t hurt to tell them why you’re seeking the information (thinking about a career change, etc.).

If you can naturally work it into your ask, I would also recommend including a compliment regarding their accomplishments. For example, say you’re reaching out specifically because of their interesting experience with handling XYZ so well. If you want a bold introduction, you could instead use a pain letter as a way to ask for an interview.

Successfully setting up the meeting is only half the battle. After securing an appointment, you need to switch your focus to think about the interview itself.

If you fail to prepare, you’re wasting everyone’s time. Don’t ask questions that can easily be found in interviews or blog posts the executive has already participated in. Instead, find that information and use it to go deeper. Focus on motives and how small details feed into the bigger picture.

Have questions and topics prepared, but don’t forget that this is a conversation and not an investigation. Be casual and flexible, yet professional.

You should also anticipate certain questions you might be asked. For example, your opinion on hot topics in the industry or your own experience. You may not be the “expert” in the room, but that doesn’t mean you should be afraid to add value to the conversation.

Even the best conversations must come to an end. It’s best to be respectful of the interviewee’s time. When there are 5–10 minutes left in the interview, casually mention that you want to be mindful of the time. This gives the executive an opportunity to gracefully end the conversation.

If they choose to extend the interview or schedule a follow-up conversation, that’s even better. Either way, it is a testament to your professionalism that you respect another person’s time and schedule.

Neglecting to follow up is one of the biggest mistakes you can make. Send a thank-you note that explicitly shows your appreciation for the opportunity to learn from the executive’s hard-earned experience.

A handwritten note has a nice touch, but an email has other advantages. For example, you could send an article link related to a topic you discussed, showing that you truly absorbed the information and used it to continue your professional development.

Your first informational interview may be awkward, but they get easier as time goes on. For this reason, it may be best to become a seasoned interviewer before reaching out to a professional you’re especially interested in sitting down with.

A simple conversation can open so many possibilities. Don’t be afraid to go for it!

Originally published at http://clarelemortimer.com.

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Using Communication to Influence and Inspire

When you speak, do you just want to be heard, or do you actually want to influence others? Communication is a basic component of our everyday lives. However, some people simply communicate better than others. This goes beyond just grammar and knowledge; it’s something deeper.

Learning to communicate effectively can impact every aspect of life, including social status. One basic human instinct is to strive for inclusion and acceptance. We also have a natural desire to increase our social status, thus being a influential members of our companies, industries, and society as a whole.

Language and communication are more complicated than meets the eye. When we speak or otherwise relay a message, people’s brains are left to process that information. We can somewhat influence how that information is perceived based on how we present it.

Communicating Your “Why”

Great leaders have a unique way of thinking, acting and communicating. Simon Sinek calls this the “Golden Circle.” Most everyone knows what they do and how they do it, but influential leaders instead focus on something else: Why they do what they do. From Apple to the Wright Brothers, the most inspirational leaders start with the “why.” The “what” and “how” of their message and actions are secondary to their motivation.

For example, did you notice my introduction? I didn’t simply state a summary of my main points like someone would do for a news article or college paper. I told you why you should care about this aspect of communication. That’s the difference. It’s not about the straight facts. It’s about presenting those facts in a way that resonates with your audience.

The average person will care more about numbers and statistics if they’re first inspired by something related to those facts. Whether we like it or not, sometimes our gut feeling overpowers rational thought. If we’re choosing between two very similar products at similar prices, the differentiating factor will be something we can’t explain. It’s the “why.” We’re drawn to people and companies who value the same things we do. Because of the way our brain’s limbic system is wired, our feelings of trust and loyalty drive behavior more than facts and figures do.

Using Communication to Advance Your Career

A company’s employees don’t stay for the paycheck. They stay because it feels right; there is a sense of community. Similarly, there’s a reason for in-person interviews during the hiring process. Sometimes even the best candidate on paper can be overlooked if another candidate makes a better case for why they believe they’re best for the company or organization.

The way we speak and present ourselves can impact our careers when interviewing, trying to get clients, seeking information, applying for promotion, etc. This is why communication has such a powerful effect on every aspect of our lives.

Beyond Business

Communication is vital for business, but it’s also an intrinsic part of our world as a whole.

One of the most influential leaders in history was Martin Luther King, Jr. He wasn’t the only civil rights activist of his time, but he became the most well-known because of how he inspired others. He didn’t just talk about his concrete plan for creating sustainable racial equality. He told people what he believed — what he dreamed of. His audience was comprised of people who held similar beliefs, regardless of skin color or heritage. They used his influence to make his mission their own.

Effective communication leads to higher social status, which can change lives around the world. A  case in Bangladesh indicated that a woman rising in social status can bring down rates of domestic violence. Increased status wasn’t achieved by simply giving resources to the women. It was done through communication. Women who developed social ties and confidence increased their status in society, leading to a significant decline in spousal abuse.

When trying to be an influential, inspired leader in our own lives, we can look to other leaders and adopt their best practices. We can learn to communicate our message in a way that makes people stop and genuinely listen. You never know what your influence may inspire.

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Originally published on my professional website blog at clarelemortimer.com.